- Your actual build
- One business, brand and language. We agree pages, words, images and any tool before your deposit. Service and location variants count as pages. Privacy counts as a page, but its draft is outside the commercial word limit. Navigation, a page-not-found screen and a sitemap for search engines are included.
- Personal attention in both packages
- Direct email contact with the person building your site, words drafted from your facts and two rounds of feedback. Plus adds capacity, not a higher standard of care. Layouts for phones, tablets and desktops, initial page titles and descriptions, hosting setup (managed by us for subscriptions, in your account for outright builds), and checks for keyboard use, focus, contrast, labels, links and performance. We aim to meet the Web Content Accessibility Guidelines (WCAG) 2.2 AA; this is not a certification. Privacy copy is drafted from confirmed facts for your approval.
- Compact sites welcome
- Plus can be a three- or five-page site: use the extra writing, image support and edits you need. Unused initial scope is not credit for future additions; omitting a tool does not create a cash credit.
- Optional Plus tool
- One tool that runs in the visitor’s browser, with up to 8 fields and one result or email draft. We agree its rules and examples of expected results before work starts. It does not connect to other systems, create accounts, process bookings or payments, or give safety or diagnostic advice.
- Search foundations included
- Both packages include descriptive page titles, search descriptions and headings, clear service and service-area content, internal links, mobile-friendly layouts, appropriate image descriptions, performance checks and a sitemap. We check for accidental search-engine blocking before launch. This helps search engines understand your business; indexing, rankings and enquiries are not guaranteed. Ongoing SEO campaigns, reporting and Google Business Profile management are not included.
- Enquiry drafts
- Visitors send their own email; opening a draft is not proof of receipt. Forms that send messages automatically and connections to other systems are not included in our service.
- Small website updates
- One request covers one small set of related changes to existing content. Updating opening hours across the site counts as one request, as does changing an existing price list or replacing a few supplied gallery photos. Email us what needs changing; we confirm what is included and when it will be ready before starting. New pages, features, layout changes, extensive rewriting and image sourcing are quoted separately. Routine checks, backups and corrections to our own errors do not use your allowance.
- Annual reviews
- Reviews cover existing information and the contact journey; resulting changes use your normal update allowance. Unused reviews have no cash or credit value.